The Burkenroad
Reports for
(Report of
Progress)
The Burkenroad Reports for
Faculty Training
Goals Completed
|
Total Faculty Training
Goals |
|
. |
Total faculty trained |
|
% Completed |
|||||
|
|
Year 1 |
Year 2 |
Year 3 |
|
|
Year 1 |
Year 2 |
Year 3 |
|
|
|
Faculty |
11 |
11 |
10 |
32 |
|
11 |
9 |
- |
20 |
63% |
|
% of total |
34% |
34% |
31% |
|
|
34% |
28% |
0% |
|
|
|
|
Faculty Training Goals for
ITESM |
|
Faculty trained: ITESM |
|
|
|||||
|
|
Year 1 |
Year 2 |
Year 3 |
|
|
Year 1 |
Year 2 |
Year 3 |
|
|
|
Faculty |
4 |
4 |
4 |
12 |
|
4 |
4 |
|
8 |
67% |
|
% of total |
33% |
33% |
33% |
|
|
33% |
33% |
0% |
|
|
|
|
Faculty Training Goals for
U. |
|
Faculty trained: U. |
|
||||||
|
|
Year 1 |
Year 2 |
Year 3 |
|
|
Year 1 |
Year 2 |
Year 3 |
|
|
|
Faculty |
4 |
4 |
4 |
12 |
|
4 |
3 |
|
7 |
58% |
|
% of total |
33% |
33% |
33% |
|
|
33% |
25% |
0% |
|
|
|
|
Faculty Training Goals for
IESA |
|
Faculty trained: IESA |
|
||||||
|
|
Year 1 |
Year 2 |
Year 3 |
|
|
Year 1 |
Year 2 |
Year 3 |
|
|
|
Faculty |
3 |
3 |
2 |
8 |
|
3 |
2 |
|
5 |
63% |
|
% of total |
38% |
38% |
25% |
|
|
38% |
25% |
0% |
|
|
|
Total Student |
|
Total student participation |
|
|||||||
|
|
2002 |
2003 |
2004 |
|
|
2002 |
2003 |
2004 |
|
|
|
1st & second courses |
147 |
240 |
333 |
720 |
|
225 |
150 |
0 |
375 |
|
|
1st course only |
0 |
0 |
0 |
- |
|
92 |
58 |
0 |
150 |
|
|
Totals |
147 |
240 |
333 |
720 |
|
317 |
208 |
- |
525 |
72.95% |
|
% of total |
20% |
33% |
46% |
|
|
44% |
29% |
0% |
|
|
|
|
Student Goals: ITESM |
|
|
Actual student
participation: ITESM |
||||||
|
|
2002 |
2003 |
2004 |
|
|
2002 |
2003 |
2004 |
|
|
|
1st & second courses |
54 |
90 |
126 |
270 |
|
160 |
104 |
|
264 |
|
|
1st course only |
|
|
|
- |
|
|
|
|
- |
|
|
Totals |
54 |
90 |
126 |
270 |
|
160 |
104 |
- |
264 |
97.78% |
|
% of total |
20% |
33% |
47% |
|
|
59% |
39% |
0% |
|
|
|
|
Student Goals: U. |
|
Actual student
participation: U. |
|||||||
|
|
2002 |
2003 |
2004 |
|
|
2002 |
2003 |
2004 |
|
|
|
1st & second courses |
54 |
90 |
126 |
270 |
|
36 |
26 |
|
62 |
|
|
1st course only |
|
|
|
- |
|
|
|
|
- |
|
|
Totals |
54 |
90 |
126 |
270 |
|
36 |
26 |
- |
62 |
22.96% |
|
% of total |
20% |
33% |
47% |
|
|
13% |
10% |
0% |
|
|
|
|
Student Goals: IESA |
|
|
Actual student
participation: IESA |
|
|||||
|
|
2002 |
2003 |
2004 |
|
|
2002 |
2003 |
2004 |
|
|
|
1st & second courses |
39 |
60 |
81 |
180 |
|
29 |
20 |
|
49 |
27.22% |
|
1st course only |
|
|
|
- |
|
92 |
58 |
|
150 |
|
|
Totals |
39 |
60 |
81 |
180 |
|
121 |
78 |
- |
199 |
110.56% |
|
% Of total |
22% |
33% |
45% |
|
|
67% |
43% |
0% |
|
|
|
Total Report Goals |
|
|
|
Total reports completed |
|
|
|||||
|
|
2002 |
2003 |
2004 |
|
|
|
2002 |
2003 |
2004 |
|
|
|
Public equity reports |
11 |
14 |
17 |
42 |
18% |
|
13 |
25 |
- |
38 |
39% |
|
Private equity/ |
38 |
66 |
94 |
198 |
83% |
|
42 |
17 |
- |
59 |
61% |
|
Totals |
49 |
80 |
111 |
240 |
|
|
55 |
42 |
- |
97 |
40.42% |
|
% Of total |
20% |
33% |
46% |
|
|
|
23% |
18% |
0% |
|
|
|
|
Report Goals:ITESM |
|
|
Reports completed: ITESM |
|
||||||
|
|
2002 |
2003 |
2004 |
|
|
|
2002 |
2003 |
2004 |
|
|
|
Public equity reports |
4 |
5 |
6 |
15 |
17% |
|
4 |
1 |
|
5 |
12% |
|
Private equity/ |
14 |
25 |
36 |
75 |
83% |
|
24 |
14 |
|
38 |
88% |
|
Totals |
18 |
30 |
42 |
90 |
|
|
28 |
15 |
- |
43 |
47.78% |
|
% Of total |
20% |
33% |
47% |
|
|
|
31% |
17% |
0% |
|
|
|
|
Report Goals: U. |
|
|
Reports completed: U. |
|
||||||
|
|
2002 |
2003 |
2004 |
|
|
|
2002 |
2003 |
2004 |
|
|
|
Public equity reports |
4 |
5 |
6 |
15 |
17% |
|
8 |
18 |
|
26 |
68% |
|
Private equity/ |
14 |
25 |
36 |
75 |
83% |
|
11 |
1 |
|
12 |
32% |
|
Totals |
18 |
30 |
42 |
90 |
|
|
19 |
19 |
- |
38 |
42.22% |
|
% Of total |
20% |
33% |
47% |
|
|
|
21% |
21% |
0% |
|
|
|
|
Report Goals:IESA |
|
|
Reports completed: IESA |
|||||||
|
|
2002 |
2003 |
2004 |
|
|
|
2002 |
2003 |
2004 |
|
|
|
Public equity reports |
3 |
4 |
5 |
12 |
20.00% |
|
1 |
6 |
|
7 |
43.75% |
|
Private equity/ |
10 |
16 |
22 |
48 |
80.00% |
|
7 |
2 |
|
9 |
56.25% |
|
Totals |
13 |
20 |
27 |
60 |
|
|
8 |
8 |
- |
16 |
26.67% |
|
% Of total |
22% |
33% |
45% |
|
|
|
13% |
13% |
0% |
|
|
The first formal meeting for the IDB/MIF Burkenroad Reports
for
Dr.
BRLA Project Director BRLA Project Director
Dr.
BRLA Project Coordinator DACS
Dr.
BRUS Project Coordinator BRLA Project Manager
Dean Jorge Hernan Cardenas Jonathan Cole
Faculty of Business Administration Rector, IESA
Universidad de
los Andes Caracas,
Venezuela
Dr. Maria Lorena
Gutierrez Nelly
Letjer
Associate Dean/BRLA Project Director Dean, IESA
Faculty of Business Administration
Universidad de los
Jose Maria del Castillo Dr.
Professor of Finance/Marketing Professor of Finance
Faculty of Business Administration IESA
Universidad de
los Andes Caracas,
Venezuela
At this meeting each participating institution presented
their plans for implementing the BRLA project at their own institution. The major conclusions of May planning meeting
in
Course content of
Burkenroad report prerequisites and the first Burkenroad report
Based on our review of the curriculum of each university, we include recommendations for the two-course Burkenroad Report sequence (hereafter referred to as Course I and Course II) for each school. The sequence for each school is scheduled to start in fall 2001. Recommendations for each school are shown below. Our recommendations are designed to assure that Course I prerequisites and the content of Course I prepare students for meeting with companies and preparing the Burkenroad Report in Course II.
Course I and/or the courses that are prerequisites to Course I will include the following topics:
Course
recommendations: Tec de Monterrey
Our recommendation for the first Burkenroad report course at Tec de Monterrey is to use the three "Money and Capital Markets" courses offered in the fall semester with appropriate course changes to introduce the Burkenroad Report methodology. A portion of the students from these three sections will be selected to participate in Course II in the spring.
Course
recommendations: Universidad de los Andes
Our recommendation for the first Burkenroad report course at
Universidad de los
Course recommendations: IESA
Our recommendation for the first Burkenroad report course at IESA is to use the "Evaluation of Companies" course offered in the fall with appropriate course changes to introduce the Burkenroad Report methodology. Students enrolled in Course I will include Masters of Finance students and MBAs. A portion of these students will be selected to participate in Course II.
Report formats
Report formats will include the analyst report format currently used by Tulane's Burkenroad Report program and a second business evaluation report format for companies that are either not listed on an exchange or are interested in accessing credit markets. The format of the business evaluation report will include the following sections and subsections.
I. Introduction
II. Company Summary
· Company ownership
· Company history (for ongoing companies) or start-up plan (for new companies)
· Company locations and facilities
III. Products and Services
·
Product
and service description
·
Competitive
Comparison
·
Technology
·
Future
Products and Services
IV. Market Analysis Summary
·
Target
market segment strategy
·
Market
trends
·
Industry
analysis
·
Main
competitors
V. Strategy and Implementation Summary
·
Competitive
advantage
·
Marketing
strategy
·
Pricing
strategy
·
Strategic
alliances
·
Milestones
VI. Management Summary
·
Organizational
Structure
·
Management
Team
VII. Risk Assessment
VIII. Financial Plan
·
Important
assumptions
·
Key
financial indicators
·
Break-even
analysis
·
Projected
profit and loss
·
Projected
cash flow
·
Projected
balance sheet
·
Business
ratios
Each school will determine the appropriate mix of analyst reports and project reports based upon local market conditions.
Software and
Database Recommendations
We evaluated the need for purchasing planning and capital budgeting software for use in Course II. We reviewed several software packages including Comfar (produced by UNIDO) and Business Plan Pro (Palo Alto Software). Based on our review and research, we suggest the use of Business Plan Pro. This program is available in both English and Spanish and is cost-effective for students, universities and entrepreneurs.
Web Page
Preparation and Maintenance
Brochure and Video
Preparation
Tec de Monterrey agreed to prepare a brochure for
distribution to Latin American companies and other interested parties for fall
2001 publication.
Training Session I
Training session I will be held at Tec de Monterrey from September 10 - September 14. As a part of the training, faculty will prepare an analyst report and business evaluation report.
The first formal BRLA training session for faculty was
conducted in
The following is a summary of the program and
recommendations of the 1st Latin American Burkenroad training session conducted
in
Training session I was held at Tec de Monterrey from
September 10 - September 14. As a part
of the training, faculty completed coverage of the following topics and
casework.
-
Preparation of major sections of analyst report
and major steps for preparing the analyst report as shown on the attached
agenda
-
Preparation of major sections of business
evaluation report and major steps for preparing the business evaluation report
as shown on the attached agenda including
§
Interviewing management
§
Investment style and related financial analysis
§
Strategic view of business evaluation: balanced
score card
§
Demonstration of Business Plan Pro software and
preparation of selected portions of the business evaluation report.
-
Financial analysis and forecasting methodology
used for Burkenroad Reports
§
Case study using financial forecasting models
and valuation models covered in class
-
Code of ethics and standard of professional
conduct of financial analyst
-
Financial and business research using Internet
resources: overview of websites and financial information available for report
preparation.
IMPLEMENTATION
DISCUSSIONS WITH THE DIRECTORS AND PARTICIPANTS FROM EACH UNIVERSITY
·
Final discussions of content of Course I
offerings in Fall 2001[1]
Follow-up on course
recommendations:
Each university has adopted the
recommendations offered in May 2001 regarding Course I with appropriate course
changes to introduce the Burkenroad Report Methodology. Tec de Monterrey will use an altered version
of their "Money and Capital
Markets" course, Universidad de los Andes will use an altered version of
their "Corporate Finance" course, and IESA will use a modified
version of its course, "Valuation
of Companies."
·
Discussion of Course II implementation in spring
2002
o
Each university continues to design their course
offerings for spring 2002.
o
Alternative designs appropriate for business
evaluation reports were discussed, e.g., one possible course design would
include a workshop attended by entrepreneurs seeking capital opportunities and
by Burkenroad report students and faculty.
Entrepreneurs would be given basic training in business plan preparation
and students and faculty would have the opportunity to invite them to
participate in the Burkenroad program. This workshop would ideally be scheduled
prior to the beginning of Course II. The
Tulane visiting team would participate in the workshops.
o
IESA plans to develop a special course related
to valuation and managerial consulting.
IESA expects to include the preparation of the Burkenroad report as part
of the requirements for students interested in this area.
The training session included an introduction to the
software Business Plan Pro (Palo Alto Software). The participants evaluated the
usefulness of the software for the preparation of the written part of the
business evaluation report. Faculty members will utilize the financial
forecasting section of Business Plan Pro on a case-by-case basis. Faculty can use the forecasting section of
the Business Plan Pro software or develop their own Excel models. Participants agreed that the software helped
to homogenize the format. An additional
software package useful for forecasting is Crystal Ball. This software will be available for use by
participants.
The software Comfar (produced by UNIDO) for project
evaluation was briefly introduced in May 2001.
Schools may opt to use this software for specific business evaluations.
Latin American faculty members with Tulane accounts will
have access to several financial databases related to emerging markets such as
ISI Emerging Markets.
The address www.latinburkenroad.org has been reserved for
the project, and each university is developing web pages for the project.
The web sites will include a downloadable brochure, a form
of interest for companies, biographical information regarding the directors of
research, links to financial resources in each country, news items, and
downloadable reports.
Brochure and Video Preparation
The
The promotional brochure was discussed during previous
sessions with the coordinators of the project.
Based on
the comments received, Tec de Monterrey will publish the brochure and
This is a report of the Tulane faculty’s visit to
Universidad de Los
Objectives:
-
Review the structure of the Burkenroad reports for the
case of
- Review the pilot project and the methodology with professors and consultants
- Promote the project between undergraduate and MBA students
- Present the project to government and companies’ authorities.
Issues discussed:
At Universidad de Los
- Universidad de Los Andes (UDLA) is planning to teach an undergraduate course in the spring semester in Corporate Finance and a MBA level course during the summer where the methodology of Burkenroad reports, including the business evaluation variation, will be included as part of the syllabus of the course. UDLA expects to develop 10 reports during the spring semester and a similar amount during the summer.
- MBA students can prepare a Burkenroad report, including the business plan variation, to satisfy their graduation requirements. During our visit, 5 MBA students signed into prepare these financial reports.
- UDLA will use companies that participate in the Expopyme project (project to promote export activities of small and medium size companies) to develop the financial analyst and investment reports.
- Professor participants in the project indicated their great interest in the project and the need of further local support to implement the project (course release or administrative support).
- Roberto Gutiérrez, professor, showed a great interest in developing the Burkenroad reports for companies with social interest.
Superintendency of Societies:
- Sussy Rueda and Roberto Sáenz, officers of the Superintendency of Societies, showed interest in the project and suggested that they could include a link in the webpage of the Superintendencia to the webpage of the project.
CAF:
-
Luis Galeano, CAF officer, indicated a very strong interest
in the project. CAF has a new venture
capital fund that is expected to grow to about US$ 35 million. Mr. Galeano indicated that this project would
be very helpful because it will offer them information about companies in
Colombian Stock Exchange:
- Augusto Acosta, president of the Colombian stock exchange, showed a great interest in the project especially because of the possibility of following listed companies with very limited trading activity. He was also willing to include information of the project in the stock exchange’s website and to participate in the annual investment conference.
Activities:
- Presentation of the project to MBA students
- Participation in business plan competition (Venture 2001) sponsored by Dinero magazine and McKinsey & Co.
- Meetings with:
Government and public organization officers:
- Augusto Acosta, president of the Colombian stock exchange
- Luis Galeano, officer of the Andean Promotion Corporation (CAF)
- Roberto Sáenz, officer of the Superintendency of Societies
- Sussy Rueda, officer of the Superintendency of Societies
Universidad de Los
- Jorge Hernán Cárdenas, dean
- María Lorena Gutiérrez, vice dean
- Roberto Gutiérrez, assistant professor
- Luz Marina Ferro, professor
-
Juan
Carlos Montes, consultant UN / Expopyme project
- José María del Castillo, professor
- Antonio Romero, professor
- Luz Elena Orozco, professor
- Marta Cáceres, professor
- Javier Serrano, professor
Suggestions/Recommendations:
Selection of companies:
Opportunities for company participation as described above
are plentiful and diverse, ranging from possible coverage of nonprofit entities
to ADRs. We recommend that emphasis be
placed on covering as many public companies as possible including companies
that are covered solely on the Colombian exchange as well as companies that are
listed on both the Colombian exchange and as ADRs on a
Using students in support roles:
At Tulane we have successfully used students who had previously taken the Burkenroad course as investment research managers (IRMs) and as associate directors. Each IRM is assigned to 3 or 4 companies and works as a consultant with the student groups during the preparation and review stages of the process. The IRMs attend site visits with the student analysts, grade the deliverables turned in by student analysts and review the reports prior to faculty’s’ reviews of the reports. Each year two exceptional graduate students are selected to act as associate directors. The associate directors have overall responsibility for the IRMs. We have used both course credit and compensation methods for IRMs and associate directors.
Accounting requirements and accounting faculty support:
The preparation of both analyst and business evaluation reports requires a strong background in accounting. Since most participants are finance undergraduate or graduate students, it is important to consider the adequacy of students’ accounting courses when selecting students and creating student work groups. Ideally, each group will have at least one strong “accounting type.” It is also important to involve an accounting faculty member during both the report preparation stage and the review stages as follows. The review stage is often as lengthy as the report preparation stage as the report “travels” through the following stages:
During this process, a number of accounting absolutes must be in place. These safeguards will both increase the accuracy of the forecasts and the quality of the reports. Some of these safeguards will automatically be handled if students are using a packaged forecasting program such as Business Plan Pro.
Choice of students:
During our visit to UDLA, one of the concerns that we discussed was the necessity of providing students with adequate report preparation and review support. During the initial stages of the program, we recommend that you enroll a higher proportion of graduate students than undergraduate students since the support requirements for the two groups differ significantly. Graduate students tend to require fewer consultations with faculty and their reports tend to require fewer revisions.
Report Design:
Below is an outline of the sections that we recommend for the analyst report.
The extent of coverage for each text section will, of course, vary with the company characteristics. We recommend the socio-economic evaluation section because the Latin American Burkenroad program has the stated goal of enhancing economic development in the region. We believe that a section describing corporate social responsibility issues and describing various socio-economic indicators, e.g. employment, GDP, etc., will be a valuable addition to the report.
While the distribution of the business evaluation report and the analyst report differs significantly, the actual sections prepared for each report will be very similar. A table of contents that compares the contents of each report is included in the section of this report entitled “Visit to IESA.”
The financial portion of the report should always include the following sections for both the analyst and business evaluation reports:
Annual and Quarterly Income Statements:
- includes a section with selected common size amounts
- includes a section with selected year-to-year changes
Annual and Quarterly Balance Sheets:
- includes a section with selected common size amounts (as a % of revenues)
- includes a section with selected common size amounts (as a % of total assets)
Annual and Quarterly Balance Cash Flow Statements:
Includes operating, investing and financing cash flow sections
Ratios
Includes productivity, liquidity, financial risk and valuation sections
An example of the format used for the financial sections is attached. Note that the financial forecast example reports both annual and quarterly estimates. We recommend forecasting no more than two years of financial statements and recommend reporting a minimum of 3 years of historical annual information.





Visit to IESA
The following is the report of the
Objectives:
- Review the structure of the Burkenroad reports for the case of IESA.
- Review the pilot project and the methodology with professors and consultants
- Promote the project between students
- Present the project to government and companies’ authorities.
Issues discussed:
At IESA:
- IESA is planning to teach a graduate course called Burkenroad Reports in the April-June quarter where the methodology of Burkenroad reports, including the business evaluation variation, will be the main content of the course.
- IESA has already taught the course Company Valuation to 84 students. This course is the prerequisite for the course Burkenroad Report. In this course, students have prepared company reports that could provide valuable information for the preparation of the Burkenroad reports.
-
IESA has included BANGENTE as one of the companies to
be followed thanks to the suggestion of ACCION International (NGO domiciled in
At CAF:
-
CAF representatives showed a very strong interest in
the project because it will offer them information about companies in
-
Camilo Arenas, director of financial markets, indicated
the great interest in the information that the project will provide for the
development of local small and medium size firms. He also indicated interest to
the extension of the project to the rest of the Andean countries (
At
- Nelson Ortiz, president of the Venezuelan stock exchange, showed a great interest in the project especially because of the possibility of following listed companies with very limited trading activity. He was also willing to include information of the project in the stock exchange’s website and to sponsor the annual investment conference.
Activities:
- Presentation of the project to master students
- Meetings at:
-
Nelson Ortiz, president of the
-
Nelson Gaivis, manager of marketing of the
Corporación Andina de Fomento (CAF):
- Luis Galeano, officer of the venture capital fund
- Manuel Malaret, manager venture capital fund
- Camilo Arenas, director of financial markets
- Michael Penfold, executive director
- Mercedes Briceño, promotion and regulatory affairs manager
IESA:
- Nelly Lejter, academic dean
- Jonathan Cole, president
- Jaime Sabal, vicedean
-
- Enrique Ghersi, professor and consultant for the Burkenroad project
- Gustavo García, professor
- Rebecca Tinoco, officer at research department
- Laura González, manager, executive development
Fitch IBCA, Duff & Phelps (rating agency)
- Carlos Fiorillo, managing director
- Franklin Santarelli, senior analyst
Farmatodo (company to be followed by Burkenroad reports):
Suggestions/Recommendations:
We discussed a number of recommendations during our visit to IESA. These recommendations are essentially the same as those included in our summary of the visit to Universidad de Los Andes in December 2001 and are omitted except for the following suggestions/recommendations is not included here.
Report Content
The extent of coverage for each text section will, of course, vary with the company characteristics. We recommend the socio-economic evaluation section because the Latin American Burkenroad program has the stated goal of enhancing economic development in the region. We believe that a section describing corporate social responsibility issues and describing various socio-economic indicators, e.g. impact on employment, GDP, regional development, etc., will be a valuable addition to the report.
While the distribution of the business evaluation report and the analyst report differs significantly, the actual sections prepared for each report will be very similar. Below is a report table of contents that compares the contents of each report (we attach an English and a Spanish version).
|
|
|
|
Analysis Report |
Business
Evaluation Report |
||||
|
|
|
Price Performance |
Yes |
|
||||
|
|
1.0 |
Executive Summary
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . |
Bullet points –
cover |
Yes |
||||
|
|
1.1 |
Objectives
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . |
|
Yes |
||||
|
|
1.2 |
Mission . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . |
|
Yes |
||||
|
|
1.3 |
Keys to Success . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . |
|
Yes |
||||
|
|
2.0 |
Company Summary .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . |
Yes |
Yes |
||||
|
|
2.1 |
Company Ownership . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . |
Yes |
Yes |
||||
|
|
2.2 |
Start-up/History
Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . |
Yes |
Yes |
||||
|
|
2.3 |
Company Locations and
Facilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . |
Yes |
Yes |
||||
|
|
3.0 |
Products &
Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . |
Yes |
Yes |
||||
|
|
3.1 |
Products &
Service Description . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . |
Yes |
Yes |
||||
|
|
3.2 |
Competitive
Comparison . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . |
|
Yes |
||||
|
|
3.3 |
Sales Literature . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . |
|
Yes |
||||
|
|
3.4 |
Sourcing . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . |
|
Yes |
||||
|
|
3.5 |
Technology . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . |
Yes |
Yes |
||||
|
|
3.6 |
Future Products &
Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . |
|
Yes |
||||
|
|
4.0 |
Market Analysis
Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . |
Yes |
Yes |
||||
|
|
4.1 |
Market Segmentation .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . |
|
Yes |
||||
|
|
4.2 |
Target Market Segment
Strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . |
Yes |
Yes |
||||
|
|
4.2.1 |
Market Needs . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . |
|
Yes |
||||
|
|
4.2.2 |
Market Trends . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . |
|
Yes |
||||
|
|
4.2.3 |
Market Growth . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . |
|
Yes |
||||
|
|
4.3 |
Industry Analysis . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . |
Yes |
Yes |
||||
|
|
4.3.1 |
Industry Participants
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . |
Yes |
Yes |
||||
|
|
4.3.2 |
Distribution Patterns
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . |
Yes |
Yes |
||||
|
|
4.3.3 |
Competition and
Buying Patterns . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . |
Yes |
Yes |
||||
|
|
4.3.4 |
Main Competitors . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . |
Yes |
Yes |
||||
|
|
5.0 |
Strategy and
Implementation Summary . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . |
|
Yes |
||||
|
|
5.1 |
Strategy Pyramids . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . |
|
Yes |
||||
|
|
5.2 |
Value Proposition . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . |
|
Yes |
||||
|
|
5.3 |
Competitive Edge . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . |
|
Yes |
||||
|
|
5.4 |
Marketing Strategy .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . |
|
Yes |
||||
|
|
5.4.1 |
Positioning Statement
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . |
|
Yes |
||||
|
|
5.4.2 |
Pricing Strategy . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . |
|
Yes |
||||
|
|
5.4.3 |
Promotion Strategy .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . |
|
Yes |
||||
|
|
5.4.4 |
Distribution Strategy
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . |
|
Yes |
||||
|
|
5.4.5 |
Marketing Programs .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . |
|
Yes |
||||
|
|
5.5 |
Sales Strategy . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . |
|
Yes |
||||
|
|
5.5.1 |
Sales Forecast . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . |
|
Yes |
||||
|
|
5.5.2 |
Sales Programs . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . |
|
Yes |
||||
|
|
5.6 |
Strategic Alliances .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . |
|
Yes |
||||
|
|
5.7 |
Milestones . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . |
|
Yes |
||||
|
|
6.0 |
Management Summary
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . |
Yes |
Yes |
||||
|
|
6.1 |
Organizational
Structure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . |
Yes |
Yes |
||||
|
|
6.2 |
Management Team . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . |
Yes |
Yes |
||||
|
|
6.3 |
Management Team Gaps
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . |
Yes |
Yes |
||||
|
|
6.4 |
Personnel Plan . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . |
Yes |
Yes |
||||
|
|
7 |
Socio-Economic
Evaluation |
Yes |
Yes |
||||
|
|
8 |
Risk Analysis |
Yes |
Yes |
||||
|
|
9 |
Investment
Recommendations |
Yes |
Yes |
||||
|
|
|
9.1 |
Yes |
Yes |
Yes |
|||
|
|
|
9.2 |
Yes |
Yes |
Yes |
|||
|
|
10.0 |
Financial Plan . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . |
Yes |
Yes |
||||
|
|
10.1 |
Important Assumptions
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . |
Yes |
Yes |
||||
|
|
10.2 | |||||||